{"title":"Cleansing Line","description":"\u003cp\u003eStart every skincare routine the right way. Truth of Beauty's Cleansing Line gives you everything you need for a proper Korean double-cleanse — a melt-on-contact balm to remove makeup and sunscreen, a creamy cleanser for daily nourishment, and a pH-balancing gel that keeps your skin barrier intact. Clean skin is the foundation of every skincare result.\u003c\/p\u003e\n\n\u003cp\u003eAll three formulas are gentle, effective, and suitable for daily use morning and night. Whether you double cleanse or use one cleanser solo, these are your first step to skin that actually absorbs what you put on it.\u003c\/p\u003e\n\n\u003cdiv style=\"margin-top:2.5rem;border-top:2px solid #C4D4C8;padding-top:2rem;font-family:sans-serif\"\u003e\n  \u003cp style=\"font-size:10px;letter-spacing:0.14em;text-transform:uppercase;color:#5A7A63;margin-bottom:1rem\"\u003e📖 From the Skincare Journal\u003c\/p\u003e\n\n  \u003ca href=\"https:\/\/truthofbeauty.in\/blogs\/skincare-journal\/why-cleansing-is-most-important-skincare-step\" style=\"display:block;background:#EFF4F1;border:1px solid #C4D4C8;border-radius:16px;padding:1.5rem 1.75rem;text-decoration:none;font-family:sans-serif;margin-bottom:1rem\"\u003e\n    \u003cdiv style=\"font-size:10px;letter-spacing:0.12em;text-transform:uppercase;color:#5A7A63;font-weight:500;margin-bottom:8px\"\u003e🧴 Skincare Basics 101\u003c\/div\u003e\n    \u003cdiv style=\"font-size:20px;font-weight:600;color:#1F3D2B;margin-bottom:8px;line-height:1.25;font-family:Georgia,serif\"\u003eWhy Cleansing Is the Most Important Step in Your Skincare Routine\u003c\/div\u003e\n    \u003cdiv style=\"font-size:13px;color:#405040;line-height:1.7;margin-bottom:12px\"\u003eCleansing is the single step that decides how well everything else in your routine performs. Learn the Korean double-cleansing method — balm first, gel second — and why it makes your serums, toners, and moisturizers work so much harder.\u003c\/div\u003e\n    \u003cdiv style=\"display:inline-block;background:#4A7A5C;color:#FDF8F4;font-size:12px;font-weight:500;padding:8px 18px;border-radius:20px;letter-spacing:0.03em\"\u003eRead the full guide →\u003c\/div\u003e\n  \u003c\/a\u003e\n\n  \u003ca href=\"https:\/\/truthofbeauty.in\/blogs\/skincare-journal\/cica-mucin-line-calm-heal-restore\" style=\"display:block;background:#F5EFE8;border:1px solid #D4B49A;border-radius:16px;padding:1.5rem 1.75rem;text-decoration:none;font-family:sans-serif\"\u003e\n    \u003cdiv style=\"font-size:10px;letter-spacing:0.12em;text-transform:uppercase;color:#9B7A63;font-weight:500;margin-bottom:8px\"\u003e🌿 What Comes After Cleansing?\u003c\/div\u003e\n    \u003cdiv style=\"font-size:20px;font-weight:600;color:#3D2B1F;margin-bottom:8px;line-height:1.25;font-family:Georgia,serif\"\u003eThe Cica-Mucin Line: Calm, Heal \u0026amp; Restore Your Skin\u003c\/div\u003e\n    \u003cdiv style=\"font-size:13px;color:#6B5040;line-height:1.7;margin-bottom:12px\"\u003eOnce your skin is clean and prepped, the Cica-Mucin Line takes over — toner, serum, and cooling pads powered by Centella Asiatica and Mucin-Ulmus Complex for deep barrier repair and lasting calm.\u003c\/div\u003e\n    \u003cdiv style=\"display:inline-block;background:#7A5C47;color:#FDF8F4;font-size:12px;font-weight:500;padding:8px 18px;border-radius:20px;letter-spacing:0.03em\"\u003eExplore the Cica-Mucin Line →\u003c\/div\u003e\n  \u003c\/a\u003e\n\u003c\/div\u003e","products":[{"product_id":"collagen-moisture-cream-cleanser","title":"Collagen Moisture Cream-Cleanser","description":"\u003cp\u003e2-in-1 daily cleanser and pack cleanser made with 148,800ppm vegan collagen and a blend of gentle plant extracts. It melts into a creamy foam that removes impurities, makeup, and excess oil while keeping skin feeling soft, nourished, and comfortable after every wash.\u003c\/p\u003e\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eDeeply cleanses without stripping moisture\u003c\/li\u003e\n\u003cli\u003eHigh-concentration vegan collagen supports skin suppleness\u003c\/li\u003e\n\u003cli\u003eGentle enough for daily morning and evening use\u003c\/li\u003e\n\u003cli\u003eLeaves skin soft, clean, and balanced\u003c\/li\u003e\n\u003cli\u003eWorks as both a daily cleanser and a pack cleanser\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eWet your face with lukewarm water.\u003c\/li\u003e\n\u003cli\u003eTake a small amount and lather between your hands.\u003c\/li\u003e\n\u003cli\u003eGently massage onto face in circular motions for 30–60 seconds.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and pat dry.\u003c\/li\u003e\n\u003cli\u003eFor use as a pack, apply a thin layer and leave for 5–10 minutes before rinsing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"margin-top:1.5rem;padding:1rem 1.25rem;background:#F5EFE8;border-left:3px solid #C4956A;border-radius:0 10px 10px 0\"\u003e\n\u003cp style=\"margin:0;font-size:14px;color:#5C4030\"\u003e🧴 \u003cstrong\u003eWhy does cleansing come first?\u003c\/strong\u003e Learn the Korean double-cleansing method: \u003ca href=\"https:\/\/truthofbeauty.in\/blogs\/skincare-journal\/why-cleansing-is-most-important-skincare-step\" style=\"color:#7A5C47;font-weight:500;text-decoration:underline\"\u003eWhy Cleansing Is the Most Important Step in Your Skincare Routine →\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Truth Of Beauty","offers":[{"title":"Default Title","offer_id":51507469254949,"sku":null,"price":1000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/7161\/5781\/files\/060d921d93e24404b3ca1fb244f4ac9d.jpg?v=1762238101"},{"product_id":"lacto-cica-ph-balancing-gel-cleanser","title":"Lacto-Cica pH Balancing Gel Cleanser","description":"\u003cp\u003eGive your skin a cleanser that keeps your barrier happy and your moisture levels steady. This refreshing gel wash is powered by bifida ferment filtrate and Centella Asiatica to gently remove impurities while maintaining your skin's natural pH balance. Ideal for sensitive, combination, and acne-prone skin types.\u003c\/p\u003e\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003epH-balanced formula protects the skin barrier\u003c\/li\u003e\n\u003cli\u003eCentella Asiatica soothes while cleansing\u003c\/li\u003e\n\u003cli\u003eBifida ferment filtrate supports microbiome balance\u003c\/li\u003e\n\u003cli\u003eGentle enough for daily use morning and night\u003c\/li\u003e\n\u003cli\u003eLeaves skin clean, calm, and never tight\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eWet your face with lukewarm water.\u003c\/li\u003e\n\u003cli\u003eApply a small amount and work into a gentle lather.\u003c\/li\u003e\n\u003cli\u003eMassage onto face and rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eUse morning and night as Step 2 of your double cleanse, or as your solo daily cleanser.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"margin-top:1.5rem;padding:1rem 1.25rem;background:#F5EFE8;border-left:3px solid #C4956A;border-radius:0 10px 10px 0\"\u003e\n\u003cp style=\"margin:0;font-size:14px;color:#5C4030\"\u003e🧴 \u003cstrong\u003eWhy does cleansing come first?\u003c\/strong\u003e Learn the Korean double-cleansing method: \u003ca href=\"https:\/\/truthofbeauty.in\/blogs\/skincare-journal\/why-cleansing-is-most-important-skincare-step\" style=\"color:#7A5C47;font-weight:500;text-decoration:underline\"\u003eWhy Cleansing Is the Most Important Step in Your Skincare Routine →\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0.5rem 0 0;font-size:14px;color:#5C4030\"\u003e🌿 \u003cstrong\u003eContains Centella Asiatica?\u003c\/strong\u003e Explore the full Cica line: \u003ca href=\"https:\/\/truthofbeauty.in\/blogs\/skincare-journal\/cica-mucin-line-calm-heal-restore\" style=\"color:#7A5C47;font-weight:500;text-decoration:underline\"\u003eThe Cica-Mucin Line: Calm, Heal \u0026amp; Restore Your Skin →\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Truth Of Beauty","offers":[{"title":"Default Title","offer_id":51507469582629,"sku":null,"price":1200.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/7161\/5781\/files\/4a4f2999a274de265d0cb5a7c9cbe870.jpg?v=1762238074"},{"product_id":"collagen-toctoc-shot-500-boosting-cleansing-balm-single-piece","title":"Collagen Toctoc Shot 500 Boosting Cleansing Balm | Single Piece","description":"\u003cp\u003eMeet the cleansing balm that doesn't just melt away makeup — it jump-starts your entire skincare routine. Powered by Collagen Spical + Jojoba \u0026amp; Argan Oil, this luxurious balm dissolves sunscreen, makeup, and daily buildup on contact, transforming into a silky milk when rinsed. Your skin is left clean, soft, and perfectly prepped for everything that follows.\u003c\/p\u003e\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eMelts away makeup, sunscreen, and oil-based impurities effortlessly\u003c\/li\u003e\n\u003cli\u003eCollagen Spical boosts skin elasticity and suppleness\u003c\/li\u003e\n\u003cli\u003eJojoba and Argan oil nourish without leaving greasy residue\u003c\/li\u003e\n\u003cli\u003eTransforms to a milky emulsion on contact with water\u003c\/li\u003e\n\u003cli\u003ePerfect Step 1 for Korean double cleansing routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eScoop a small amount onto dry hands.\u003c\/li\u003e\n\u003cli\u003eMassage gently onto dry face to dissolve makeup and sunscreen.\u003c\/li\u003e\n\u003cli\u003eAdd a little water — it turns into a milky emulsion.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with your second cleanse (gel or cream cleanser).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"margin-top:1.5rem;padding:1rem 1.25rem;background:#F5EFE8;border-left:3px solid #C4956A;border-radius:0 10px 10px 0\"\u003e\n\u003cp style=\"margin:0;font-size:14px;color:#5C4030\"\u003e🧴 \u003cstrong\u003eWhy use a balm cleanser first?\u003c\/strong\u003e Learn the Korean double-cleansing method: \u003ca href=\"https:\/\/truthofbeauty.in\/blogs\/skincare-journal\/why-cleansing-is-most-important-skincare-step\" style=\"color:#7A5C47;font-weight:500;text-decoration:underline\"\u003eWhy Cleansing Is the Most Important Step in Your Skincare Routine →\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Truth Of Beauty","offers":[{"title":"Default Title","offer_id":52202409951525,"sku":null,"price":189.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/7161\/5781\/files\/127ade76d5235945251e198708155821.jpg?v=1775731367"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/7161\/5781\/collections\/127ade76d5235945251e198708155821.jpg?v=1781605331","url":"https:\/\/truthofbeauty.in\/collections\/cleansing-line-1.oembed","provider":"Truth of Beauty","version":"1.0","type":"link"}