Every good skincare routine starts with a simple question:
What does my skin really need?
That question is what sparked Truth of Beauty in Korea. Long before we ever bottled a serum or perfected a cream, we were obsessed with understanding how skin behaves, how ingredients interact, and what truly makes a difference.
In Korea, skincare is more than a ritual. It’s a quiet moment of care, built on research, patience, and respect for skin. That’s the world where Truth of Beauty was born, inside labs that study ingredient science, and inside a culture that believes beauty comes from honesty, not over-promising.
From the beginning, we committed to one principle:
THE TRUTH IS IN THE INGREDIENTS.
Not in trends. Not in hype. Not in complicated routines.
Just thoughtful, well-balanced formulas designed to support your skin at its deepest level.
Our team blends science with nature in a very intentional way. Every ingredient is chosen for a purpose. Every formula is tested for balance. We think about hydration, calming, brightening, barrier repair, and how these pieces can work together to make skin feel comfortable, clear, and genuinely healthy. That’s why our products feel gentle from the first touch yet deliver results you can see over time. As Truth of Beauty grew, people around the world began to share their stories - skin that felt calmer, hydrated days that felt easier, and routines that finally made sense. Those stories shaped us just as much as our labs did.
As Truth of Beauty grew,
People around the world began to share their stories - skin that felt calmer, hydrated days that felt easier, and routines that made sense. Those stories shaped us just as much as our labs did.
Bringing Truth of Beauty to India felt like a natural step.
Indian skin is beautifully diverse, unique in its needs, and influenced by climate, lifestyle, and environment. We wanted to offer formulas that respect that diversity - gentle enough for everyday use, effective enough to support long-term skin health, and honest enough to trust.
Today, our range includes essentials that fit effortlessly into daily life:
Soothing cleansers, hydrating essences, glow-boosting serums, calming cica solutions, and nourishing creams. Each one is created with the same Korean craftsmanship and ingredient philosophy that built our foundation.
But more than products, we’re here to bring a mindset.
A reminder that skincare doesn’t have to be overwhelming. It doesn’t have to be 10 steps. It doesn’t have to chase trends. It can simply be a moment to care for yourself with formulas that are clean, gentle, and grounded in truth.
