Privacy Policy

Last Updated: November 10, 2025

At Truth of Beauty (TOB), brought to you by MKB Global Services Pvt. Ltd., your privacy and trust mean everything to us.
This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit or make a purchase from our website www.truthofbeauty.in .

By accessing or using our Site, you agree to the terms described here.
If you do not agree, please do not use our Site.

1. Who We Are

The Site is operated by MKB Global Services Pvt. Ltd., a company registered in India.
Registered Office: Unit No. 903, Tower B, Advant Navis Business Park, Sector 142, Nodia, UP - 201305.
Email: mkbglobalservices@ust.co

 

2. Information We Collect

We collect information directly from you, automatically when you use our Site, and from third-party sources (like payment processors or logistics providers).

a. Information You Provide

  • Name, phone number, and email address
  • Billing and shipping address
  • Payment details (processed securely through third-party gateways — we do not store full card data)
  • Account login information, if you create one
  • Product reviews, messages, or customer service requests

b. Information We Collect Automatically

  • Device type, IP address, browser type, and operating system
  • Pages you visit and how long you stay on them
  • Cookies and similar tracking technologies (see Section 6)

c. Information from Third Parties

  • Payment confirmation from gateways
  • Delivery updates from courier partners
  • Social media details (if you log in or interact via platforms like Instagram, Facebook, or Google)

 

3. How We Use Your Information

We use your information to:

  • Process and deliver your orders
  • Communicate about orders, returns, or product updates
  • Provide customer service and support
  • Personalize your shopping experience
  • Send special offers, promotions, or newsletters (only if you opt-in)
  • Improve our products, website, and marketing activities
  • Comply with legal and regulatory obligations

 

4. Sharing of Information

We never sell your personal data. However, we may share it with:

  • Payment partners to process your transactions
  • Courier/logistics partners to deliver your orders
  • Customer service providers to respond to your queries
  • Marketing and analytics services (like Google Analytics or email campaign tools)
  • Regulatory or law enforcement authorities, when required by law

All third parties are contractually obligated to protect your data and use it only for the purposes specified by us.

 

6. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Remember your preferences
  • Keep your cart active
  • Understand how visitors use our Site
  • Show relevant ads and offers

You can control or delete cookies through your browser settings. However, disabling cookies may affect certain features of the Site.

7. Your Rights

Under Indian law, you have the right to:

  • Access the information we hold about you
  • Request correction of inaccurate details
  • Withdraw consent for marketing communications
  • Request deletion of your data (unless we are required to keep it for legal or transactional reasons)

To exercise any of these rights, contact us at mkbglobalservices@ust.co
We will respond within a reasonable timeframe, as required by law.

 

8. Retention of Data

We retain your data only for as long as necessary to:

  • Complete your purchases or provide services
  • Meet legal and accounting requirements
  • Resolve disputes or enforce our agreements

After that, your personal data is securely deleted or anonymized.

 

9. Data Security

We use reasonable administrative, technical, and physical measures to protect your data from loss, misuse, or unauthorized access.
This includes secure servers, encrypted connections (SSL), limited access to personal data, and compliance with PCI-DSS standards for payments.

However, no online system is completely secure, and we cannot guarantee absolute protection. Use the Site at your own discretion.

 

10. Marketing Communications

If you choose to receive updates, we may send you emails, SMS, or WhatsApp messages about new launches, offers, or skincare tips.
You can unsubscribe anytime by clicking the “Unsubscribe” link in our emails or contacting us directly.

Transactional messages (like order confirmations) will still be sent as needed.

 

12. Policy Updates

We may revise this Privacy Policy from time to time.
When we make changes, we’ll update the date at the top of this page.
Your continued use of the Site after such updates means you accept the new terms.

 

13. Contact Us

For any questions, complaints, or requests regarding this Privacy Policy, please contact us: mkbglobalservices@ust.co